by Jan Johnson | Dec 21, 2017 | Farmer Insights
When I have spoken with farmers over the past few months, they’ve talked about how they are going to plant more soybeans (USDA forecast came out this week; bean acreage is equal to corn for the first time in a long time), do more with less, and generally hope to...
by Jan Johnson | Nov 22, 2017 | Blog
I have come to believe that the closer you are to nature, the more natural gratitude you feel. I think perhaps it’s because nature does what nature does. You can’t order it around, you can’t demand from it, and it doesn’t argue with you. It...
by Jan Johnson | Oct 30, 2017 | Consumer Research, Product Liberation
Are a farmer’s purchasing decisions impacted by emotions? I was talking with someone the other day who was comparing B2B with B2C marketing, and about how B2B marketing is all rational and fact-based, while consumer marketing is more emotion-based. I read once...
by Jan Johnson | Sep 26, 2017 | Blog, Featured
Just Because You’re Paranoid Doesn’t Mean They’re Not Out to Get You One of the missions of Millennium Research, in addition to helping companies deeply understand their customers so that they deliver the exact goods and services required and desired...
by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
by Jan Johnson | Jul 27, 2017 | Customer Engagement
Measuring and finding new opportunities for customer satisfaction with a few great questions I copied this graphic – a representation of the Kano Model – from a newsletter I received. It’s a fine graphic that takes a while to comprehend, but I am not...
by Jan Johnson | May 24, 2017 | Consumer Research
Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
by Jan Johnson | Apr 25, 2017 | Blog, Customer Engagement
We continue to explore Maslow’s hierarchy of needs in relationship to the farmer’s perception. How do farmers and other outdoor entrepreneurs build trust with their suppliers? What does love and belonging look like to a farmer when doing business? As with...
by Jan Johnson | Apr 15, 2017 | Blog, Consumer Research, Product Development
CoBank reports that the US needs 1 to 5 million more acres of organic row crop production to meet consumer demand. What is the hold up? Our new study will uncover the answers. Is it time to pursue this market and help your farmer customers reap the benefits? With...
by Jan Johnson | Mar 30, 2017 | Consumer Research, Featured
As we continue to explore the connection between Maslow’s hierarchy of needs and how it impacts a farmer’s decision making, we move up the pyramid this month to a farmer’s perception of safety and security and how that looks when doing business with...
