What Do Customers Really Want?

What Do Customers Really Want?

What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork. The recording of the entire session is now available, and if...
Don’t Treat Market Research Like a Plumber

Don’t Treat Market Research Like a Plumber

Is your faucet leaky? Whenever a company undertakes a market research project, there is always the chance that they will not like what they hear. This is a tough situation, almost like calling a plumber. We generally call a plumber when we have a leak or a blockage...