by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
by Jan Johnson | Nov 26, 2018 | Market Research
Product introductions can be nerve-wracking, even in the best of times. Everything needs to be in place, everyone must be on message, new shirts and hats and trinkets must be ordered, press conferences must be scheduled: the whole nine yards. Then, the day arrives!...
by Jan Johnson | Apr 10, 2018 | Market Research
What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork. The recording of the entire session is now available, and if...
by Jan Johnson | Feb 28, 2018 | Market Research
Is your faucet leaky? Whenever a company undertakes a market research project, there is always the chance that they will not like what they hear. This is a tough situation, almost like calling a plumber. We generally call a plumber when we have a leak or a blockage...
by Jan Johnson | Oct 5, 2014 | Market Research
I was having a casual conversation with a colleague the other day and he mentioned that they had just been shown the results of a not-inexpensive ag market research study and he was like, “Meh. I’m not really sure we learned anything.” Now according to statistics I’ve...
