The Full Measure of Success

The Full Measure of Success

Farmers, I have often mentioned, are long-term thinkers and planners, and they can even remember in detail each of the seasons they have worked through.  At no time is this more evident than when I ask them, “What constitutes success?” The Farmer’s...
Farmer Insights Hot Off the Press

Farmer Insights Hot Off the Press

Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
What Keeps You Up at Night?

What Keeps You Up at Night?

I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
The Illusion of Choice

The Illusion of Choice

If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
The Basic Rules of Economics, Farmer Style

The Basic Rules of Economics, Farmer Style

Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
The High Hopes of Farmers

The High Hopes of Farmers

My brother, who is a large-animal vet, likes to tell this joke: Q: “What’s a farmer’s best year?”A: “2012 and this year.” It’s funny because it’s true. The eternal optimist in almost every farmer sees the good in...
The 7 Saddest Words in Farming

The 7 Saddest Words in Farming

“I will not be planting this year.” That’s the response I received to my request for some field information on a new project we have going right now. He ended with “Thank you.” It broke my heart. In those simple seven words, a man says...