The Illusion of Choice

The Illusion of Choice

If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
The Basic Rules of Economics, Farmer Style

The Basic Rules of Economics, Farmer Style

Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
The High Hopes of Farmers

The High Hopes of Farmers

My brother, who is a large-animal vet, likes to tell this joke: Q: “What’s a farmer’s best year?”A: “2012 and this year.” It’s funny because it’s true. The eternal optimist in almost every farmer sees the good in...
The 7 Saddest Words in Farming

The 7 Saddest Words in Farming

“I will not be planting this year.” That’s the response I received to my request for some field information on a new project we have going right now. He ended with “Thank you.” It broke my heart. In those simple seven words, a man says...
What Do Farmers Want?

What Do Farmers Want?

What do farmers want? Market research is no different than any other business. There’s always a shiny new object that the leading firms develop and promote as the new big thing, with better consumer insights than ever before. It started when Japan began selling...
Farming dreams just went up on auction

Farming dreams just went up on auction

All over America, grown men are crying – okay, maybe just on the inside – as they put on a brave face and talk about next year being better. But make no mistake:┬áTheir hearts are breaking. Farming dreams. I hope North Dakota is not a leading indicator,...
Why Do Farmers Farm?

Why Do Farmers Farm?

For the first year in many, I had a garden last summer. The details aren’t pretty. Suffice it to say, I would not last long as a farmer. My planting was poor, my irrigation sporadic, and while my weed control was pretty good, it was not enough to overcome my...