by Jan Johnson | Sep 5, 2023 | Consumer Research
Why do farmers take so long… to buy into something new?There is an old saying: ”Are you willing to bet the farm on that?”Today, the answer is “no.” And a longer answer is, “If I wait, I might lose a bit, but I will not lose everything.”Farmers’ skepticism...
by Jan Johnson | Apr 28, 2023 | Farmer Insights
I was recently listening to a marketing guru share her amazing words of wisdom for increasing sales. “Facts tell, stories sell,” she declared with a doe-eyed look of “Aren’t I smart?!” And stories have been used to sell a lot in the past...
by Jan Johnson | Mar 1, 2023 | Farmer Insights
I’ve been racking my brain, reviewing old newsletters, and sifting through recent articles and studies to find something new and breakthrough to share with you. Either my creative juices are on a break or there are time-tested truths that years don’t...
by Jan Johnson | Dec 23, 2022 | Farmer Insights
From across the miles. As I sit here in my log cabin in rural Wisconsin watching the snow fall, I’m thinking about last Christmas in beautiful East Texas, an area filled with Longhorns, Bramahas, chickens, and donkeys, and of course horses! Some goats were...
by dashfactor | Nov 23, 2022 | Farmer Insights
One of the ways that a farmer’s job is different from those jobs that most of us have is that there are distinct tasks to be completed and timeframes in which to complete those tasks.Spring is for planting or calving.Summer is for spraying or haying.Fall is...
by Jan Johnson | Oct 31, 2022 | Consumer Research, Farmer Insights
Farmers don’t want tricks; they just want to be treated fairly. I am beginning to suspect that I may be getting more curmudgeonly. There’s a fellow at church I find to be a true curmudgeon. He has a sharp retort for every comment – a perspective...
by Jan Johnson | Aug 22, 2022 | Blog
The church pastor recently challenged us to say a prayer of thanksgiving for five things a day. He suggested that they should be different things each day, to broaden our view of all the goodness in our lives. So, as I sat down to enjoy some cheese and crackers, I...
by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
by Jan Johnson | May 31, 2022 | Farmer Insights
Shakespeare wrote, “To be, or not to be: that is the question.” With farmers, it’s “To talk, or not to talk: that is the question.” Or more accurately: “There’s a time to talk and a time to act.”...
by Jan Johnson | Mar 24, 2022 | Farmer Insights
Milton Friedman, in his book Free to Choose, detailed the four ways you spend money: You spend your own money on yourself.You spend your own money on someone else.You spend someone else’s money on yourself.You spend someone else’s money on someone else....
