What Doesn’t Kill You Makes You Stronger

What Doesn’t Kill You Makes You Stronger

Over the last few months, we have been talking about what is literally killing American farmers. Heartbreaking. We can only hope that the rest emerge stronger. Here’s a quote from a recent FBN newsletter: “There aren’t a lot of businesses that can...
What Do Customers Really Want?

What Do Customers Really Want?

What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork. The recording of the entire session is now available, and if...
Don’t Treat Market Research Like a Plumber

Don’t Treat Market Research Like a Plumber

Is your faucet leaky? Whenever a company undertakes a market research project, there is always the chance that they will not like what they hear. This is a tough situation, almost like calling a plumber. We generally call a plumber when we have a leak or a blockage...
In Praise of Persistence

In Praise of Persistence

When I have spoken with farmers over the past few months, they’ve talked about how they are going to plant more soybeans (USDA forecast came out this week; bean acreage is equal to corn for the first time in a long time), do more with less, and generally hope to...
The Closer You Are to Nature

The Closer You Are to Nature

I have come to believe that the closer you are to nature, the more natural gratitude you feel. I think perhaps it’s because nature does what nature does. You can’t order it around, you can’t demand from it, and it doesn’t argue with you. It...
Understanding Farmers Better

Understanding Farmers Better

Just Because You’re Paranoid Doesn’t Mean They’re Not Out to Get You One of the missions of Millennium Research, in addition to helping companies deeply understand their customers so that they deliver the exact goods and services required and desired...