by Jan Johnson | Feb 2, 2022 | Farmer Insights
Last month, I attended the PrecisionAg VISION Conference in Glendale, Arizona. The four pillars of The VISION Conference are regenerative agriculture, automation, conductivity, and transparency. There was a lot of conversation around carbon credits and the role ag...
by Jan Johnson | Nov 29, 2021 | Consumer Research
Fall has been wonderful here in East Texas. Granted, it takes two months for the leaves to fall here instead of two weeks, as it does in Minnesota, but today is a lovely 63 degrees. Snow is falling in Minneapolis, where the high is not expected to get above...
by dashfactor | Oct 25, 2021 | Consumer Research
Be ready. I perform a lot of internet searches for various products that I am helping clients with, so I get trailed by a lot of advertising. And these ads follow me virtually everywhere on the internet, so much so that they often seem ridiculous (I won’t name...
by dashfactor | Sep 28, 2021 | Consumer Research
So, in my second autumn in East Texas, I am feeling a little out of touch with the fall harvest and Midwest row crops. Here, in the beautiful rolling hills of this region, you can see between the trees contented beef cattle of all breeds munching on the tall grass,...
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jul 22, 2021 | Farmer Insights
California farmers are facing an untenable choice: which crop do they let go so that they have enough water for the other crops to survive? In “No Water = No Crops,” a series of videos by Western Growers, three California farmers show the impact the...
by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
by Jan Johnson | May 27, 2021 | Farmer Insights
Farmers Put the Pedal to the Metal After some horrendous spring seasons, this year hopefully promises to be a turnaround for American farmers. Farmers Put the Pedal to the Metal with Spring Planting Crop planting progress shows that corn and soybean planting rates are...
by Jan Johnson | Apr 20, 2021 | Farmer Insights
Spring is for farmers! One thing I’ve noticed about farmers over the years is that there’s not too much judgement about things. They take life as it comes, knowing that the life, lifestyle, and finances of a farmer aren’t easy but that it’s a choice they’ve made. They...
by Jan Johnson | Mar 17, 2021 | Farmer Insights
Take a chance on me! No, I’m not talking about the Abba song, as great as it was. I mean, seriously, can you even say that phrase without the tune starting to play in your head? Try it. See? Told you! I’m actually talking about what I have found to be...
