With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

What Makes Farmers Love Their Suppliers?

What makes farmers love their suppliers? It’s not the fancy ecommerce site – but it does have to do with earning their loyalty.

I Have a Very Particular Set of Skills

When you’re in need of market and customer insight, think of using a professional with another set of very special skills — unearthing the key insights you need to move your business forward.

Everybody Is Essential and Everything Matters

The people we take for granted are often the most essential, especially when it comes to our food supply. Everybody is essential.

Be Kind

Farmers work hard, cut costs, and look forward. Today, everyone you meet is living through something. Let’s all be kind. It’s the least we can do.

From Research to Reality: Women, Social Media, and Farming

What do women, social media and farmers have to do with each other? Our farmer insight research predicted the trends years ago.