With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Farmer Insights: 3 Takeaways After 30 Years

These are my top 3 takeaways of nearly 30 years of farmer insights.

From Across the Miles

From across the miles, I wish you a merry Christmas and happy New Year. No matter where I am, I realize that farmers want the same thing.

Farmers Give Thanks 365 Days a Year

Everyone finds reasons to be grateful in November, but farmers give thanks 365 days a year. This year, thank a farmer.

Farmers Don’t Want Tricks

Farmers and other consumers are tired of the marketing tricks. It’s time for some treats – help, guidance, straight shooting. No tricks.

Five Things a Day

There are so many things to be thankful for if we just look. What 5 things a day are you thankful for? I’m starting with farmers.