With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

So Many Promises, So Few Results

There are a lot of products out there that make a lot of promises and provide few, if any, results. You have to show proof.

Farmers Remember: A Time to Act

Farmers remember the little things you did or didn’t do for them, from the unwanted sales pitch to rolling up your sleeves and pitching in.

The Burden of Unnecessary Regulation on Farmers

Governments are notorious for developing regulations that become unnecessary burdens to the farmers who end up absorbing the costs.

AgTech, Farming, and the Future – Insights from VISION Conference

PrecisionAg’s Vision Conference explored the connection between farmers and consumers, farmers and technology, and farmers and the climate.

Relationships Matter Now More Than Ever

Relationships matter now more than ever. If you want to be a preferred supplier to a farmer, it’s your relationship that will get you there.