With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Farmers Put the Pedal to the Metal

Farmers are putting the pedal to the metal this season, as hopes run high for a few-times-in-a-lifetime occurrence.

Spring Is When Farmers Feel Most Alive!

In the spring, the air is alive with possibilities! The soil tugs at their hearts, singing its song of hope, joy, and excitement. A farmer gets to farm again!

Take a chance on me!

If you want the loyalty of the farmers you servce, take a chance on a farmer today. The loyalty they show you may last a lifetime.

There’s No Practice in Farming

I’ve been talking with some farmers and ag retailers about putting in new systems that don’t work the way they are supposed to when the season starts. Do they get a do-over? No, because there’s no practice in farming.

Rising Prices Raise Spirits

It’s nice to see most prices on an upward trajectory, and it’s even nicer to see farmers’ spirits rise. Rising prices do help.