With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

Be Kind

Farmers work hard, cut costs, and look forward. Today, everyone you meet is living through something. Let’s all be kind. It’s the least we can do.

From Research to Reality: Women, Social Media, and Farming

What do women, social media and farmers have to do with each other? Our farmer insight research predicted the trends years ago.

The Full Measure of Success

Farmers may surprise you with their measure of success. It’s all about generational planning, which is a long-term investment, like market research.

Farmer Insights Hot Off the Press

The 2020 Farmer Speaks Report sponsored by J.L. Farmakis is now available, with farmer insights you need to make better decisions.

What Keeps You Up at Night?

What keeps you up at night? Do you need help listening to farmers and understanding what farmers need to have better outcomes? We can help.