With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just that particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.
As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.
We Specialize in Qualitative Methods:
- In-depth personal interviews
- Small group interviews
- Focus groups
- Telephone focus groups
Proprietary Custom Panels:
- Customers
- Market representative
- Competitive Owners
- Users
We Are Well-Versed in Quantitative Methods:
- Awareness Trial and Use
- Product Concept Evaluation
- Pricing Sensitivity and Demand Estimation
- Customer Satisfaction and Loyalty
- Customer Segmentation
- Attitudinal & Behavioral Studies
- Lost Customer Analysis
- Market Size Analysis
- Brand Switching & Positioning
- Communications Testing and Recommendations
Advanced Methods include:
- Conjoint
- Q-Sort
Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.
