With Millennium’s proprietary Empathic Method, we connect natural inclinations to decision making, taking the whole personal framework into account, not just a particular decision. The result is deeper insights, more meaningful marketing messages, and faster sales growth.

As a completely custom, full-service, market research provider, we work with you to establish your information needs, understand your budget and your timing, and then develop the best plan to support all three of your goals.

We Specialize in Qualitative Methods:

  • In-depth personal interviews
  • Small group interviews
  • Focus groups
  • Telephone focus groups

Proprietary Custom Panels:

  • Customers
  • Market representative
  • Competitive Owners
  • Users

We Are Well-Versed in Quantitative Methods:

  • Awareness Trial and Use
  • Product Concept Evaluation
  • Pricing Sensitivity and Demand Estimation
  • Customer Satisfaction and Loyalty
  • Customer Segmentation
  • Attitudinal & Behavioral Studies
  • Lost Customer Analysis
  • Market Size Analysis
  • Brand Switching & Positioning
  • Communications Testing and Recommendations

Advanced Methods include:

  • Conjoint
  • Q-Sort

Millennium Research, Inc. helps companies isolate what is important to customers so companies know where to focus their efforts when creating products and services.

There’s No Quiet Quitting in Farming

There’s been a lot of talk about how people who work in office jobs are “quiet quitting.” You don’t quiet quit farming.

Farmers Are an Endangered Species

Farmers are growing scarce as land prices are driven up and young people are choosing not to go into farming.

How to Build Relationships with Farmers

Building relationships with farmers takes conversations and trust, not transactions. Be authentic and really care.

Christmas in Texas

So, I’ve been showing some relatives around beautiful East Texas over the holidays, and I have to say: Texans go all out for Christmas!

The PIA Factor

The PIA factor is overlooked too often in creating technology, equipment, and products that farmers trust in and use regularly.