by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Dec 18, 2019 | Farmer Insights
Is sharing a thing now in agriculture? I was talking with my brother, who farms in Northern Minnesota, about the spring planting conditions this year, and he told me he got everything seeded in five perfect days. I’ve seen his equipment, and I didn’t know...
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
by Jan Johnson | Oct 14, 2019 | Farmer Insights
Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
by Jan Johnson | Sep 18, 2019 | Farmer Insights
I walked into the Radisson Hotel in Normal, IL, and the layout made me ask the receptionist, “Did this used to be a Holiday Inn?” Why yes, yes it was. And then it had sat vacant for 15 years or so. Radisson revived the location and spent a pretty penny...
by Jan Johnson | Aug 22, 2019 | Farmer Insights
My brother, who is a large-animal vet, likes to tell this joke: Q: “What’s a farmer’s best year?”A: “2012 and this year.” It’s funny because it’s true. The eternal optimist in almost every farmer sees the good in...
