by Jan Johnson | Jan 29, 2019 | Farmer Insights, Product Liberation
Or, Why birds on a wire remind me of the four types of farmers in a coffee shop It’s been getting cold here in Minnesota, and I like to observe wildlife and think of what lessons we might draw from their behavior. I’ve noticed that some electric wires have 10 to 50...
by Jan Johnson | Dec 19, 2018 | Consumer Research, Farmer Insights
Is your customer journey a trek, a treasure hunt, or a treat? How would you like to make it a treat every time? A lot of clients have been asking me about customer journeys. They come to me with some sort of a diagram and say, “We think this our customer’s...
by Jan Johnson | Sep 27, 2018 | Farmer Insights
I’ve been out conducting some focus groups with farmers recently, and what they said drove home a point I’ve actually known for years; I just didn’t realize how much this mindset rules their entire existence. First off, farmers are some of the most...
by Jan Johnson | Aug 30, 2018 | Farmer Insights
I’ve been binge watching Blue Bloods from the beginning of its eight seasons. I am just starting season three. It strikes me that the show might be an analogy for all family businesses, but of course, family farm businesses are closest to my heart and the ones I...
by Jan Johnson | Jun 29, 2018 | Farmer Insights
Over the last few months, we have been talking about what is literally killing American farmers. Heartbreaking. We can only hope that the rest emerge stronger. Here’s a quote from a recent FBN newsletter: “There aren’t a lot of businesses that can...
by Jan Johnson | May 29, 2018 | Consumer Research, Farmer Insights
Sometimes I get a list of questions from clients that they want answered. Invariably, they are mostly yes and no questions. And then I feel good because I can help them. A lot. The world is rarely black and white, and it’s even less so in farming. I used to say...
