by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Oct 30, 2020 | Farmer Insights
So, we’re in year seven of a two-year agricultural downturn. (This is my private joke from an old H&G series called Weekend Warriors, where homeowners would embark on projects with a projected time frame of four days. It would show them on day 6, day...
by Jan Johnson | Jul 28, 2020 | Farmer Insights
Everybody is essential and everything matters. Once in a while, perceptions of power change. Usually through some catastrophe that no one saw coming. Remember 9-11? The victims of the World Trade Center tragedy were grateful when the police and firefighters arrived....
by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Dec 18, 2019 | Farmer Insights
Is sharing a thing now in agriculture? I was talking with my brother, who farms in Northern Minnesota, about the spring planting conditions this year, and he told me he got everything seeded in five perfect days. I’ve seen his equipment, and I didn’t know...
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
