Everybody Is Essential and Everything Matters

Everybody Is Essential and Everything Matters

Everybody is essential and everything matters. Once in a while, perceptions of power change. Usually through some catastrophe that no one saw coming. Remember 9-11? The victims of the World Trade Center tragedy were grateful when the police and firefighters arrived....
What Keeps You Up at Night?

What Keeps You Up at Night?

I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
The Illusion of Choice

The Illusion of Choice

If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
The Basic Rules of Economics, Farmer Style

The Basic Rules of Economics, Farmer Style

Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...