by Jan Johnson | Oct 14, 2019 | Farmer Insights
Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
by Jan Johnson | Sep 18, 2019 | Farmer Insights
I walked into the Radisson Hotel in Normal, IL, and the layout made me ask the receptionist, “Did this used to be a Holiday Inn?” Why yes, yes it was. And then it had sat vacant for 15 years or so. Radisson revived the location and spent a pretty penny...
by Jan Johnson | Aug 22, 2019 | Farmer Insights
My brother, who is a large-animal vet, likes to tell this joke: Q: “What’s a farmer’s best year?”A: “2012 and this year.” It’s funny because it’s true. The eternal optimist in almost every farmer sees the good in...
by Jan Johnson | Jul 11, 2019 | Farmer Insights
I was at a meeting with farmers the other day and one of them said, “I feel like a young man, but I look in the mirror, and I see an old man. One of us is lying. I think it’s the mirror.” The old saying, “you’re as old as you...
by Jan Johnson | Jun 11, 2019 | Farmer Insights
“I will not be planting this year.” That’s the response I received to my request for some field information on a new project we have going right now. He ended with “Thank you.” It broke my heart. In those simple seven words, a man says...
by Jan Johnson | May 20, 2019 | Farmer Insights
What do farmers want? Market research is no different than any other business. There’s always a shiny new object that the leading firms develop and promote as the new big thing, with better consumer insights than ever before. It started when Japan began selling...
