by Jan Johnson | Apr 28, 2023 | Farmer Insights
I was recently listening to a marketing guru share her amazing words of wisdom for increasing sales. “Facts tell, stories sell,” she declared with a doe-eyed look of “Aren’t I smart?!” And stories have been used to sell a lot in the past...
by Jan Johnson | Mar 1, 2023 | Farmer Insights
I’ve been racking my brain, reviewing old newsletters, and sifting through recent articles and studies to find something new and breakthrough to share with you. Either my creative juices are on a break or there are time-tested truths that years don’t...
by Jan Johnson | Dec 23, 2022 | Farmer Insights
From across the miles. As I sit here in my log cabin in rural Wisconsin watching the snow fall, I’m thinking about last Christmas in beautiful East Texas, an area filled with Longhorns, Bramahas, chickens, and donkeys, and of course horses! Some goats were...
by dashfactor | Nov 23, 2022 | Farmer Insights
One of the ways that a farmer’s job is different from those jobs that most of us have is that there are distinct tasks to be completed and timeframes in which to complete those tasks.Spring is for planting or calving.Summer is for spraying or haying.Fall is...
by Jan Johnson | Oct 31, 2022 | Consumer Research, Farmer Insights
Farmers don’t want tricks; they just want to be treated fairly. I am beginning to suspect that I may be getting more curmudgeonly. There’s a fellow at church I find to be a true curmudgeon. He has a sharp retort for every comment – a perspective...
by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
