What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork.

The recording of the entire session is now available, and if you’re a seller of pork or meat in general, a producer, a grocer, or someone who interacts with any of these groups, you need to listen to what these consumers have to say.

From grocery shopping as “me time” to what shoppers really want to know about the products they purchase, it’s all here.

Interested in having me conduct a consumer focus group for your event or organization? Get in touch.