by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jul 22, 2021 | Farmer Insights
California farmers are facing an untenable choice: which crop do they let go so that they have enough water for the other crops to survive? In “No Water = No Crops,” a series of videos by Western Growers, three California farmers show the impact the...
by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
by Jan Johnson | May 27, 2021 | Farmer Insights
Farmers Put the Pedal to the Metal After some horrendous spring seasons, this year hopefully promises to be a turnaround for American farmers. Farmers Put the Pedal to the Metal with Spring Planting Crop planting progress shows that corn and soybean planting rates are...
by Jan Johnson | Apr 20, 2021 | Farmer Insights
Spring is for farmers! One thing I’ve noticed about farmers over the years is that there’s not too much judgement about things. They take life as it comes, knowing that the life, lifestyle, and finances of a farmer aren’t easy but that it’s a choice they’ve made. They...
by Jan Johnson | Mar 17, 2021 | Farmer Insights
Take a chance on me! No, I’m not talking about the Abba song, as great as it was. I mean, seriously, can you even say that phrase without the tune starting to play in your head? Try it. See? Told you! I’m actually talking about what I have found to be...
by Jan Johnson | Feb 25, 2021 | Farmer Insights
Major League Baseball Spring Training is about to start. Back in the day, I used to pay close attention to such things. New drafts, old veterans, wannabes, has-beens, and at-the-top-of-their-game players fly to Florida or Arizona for training camp, and they practice...
by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Dec 21, 2020 | Blog
As you may know, I moved from the metro area of Minneapolis to a small town in East Texas a few months ago. And I researched the town quite a bit, consciously and unconsciously, as we do most things. Now that I have been here for a few months, I’m delighted...
by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
