by Jan Johnson | Jun 29, 2020 | Consumer Research
My office is three blocks from the street that burned in Minneapolis this month. As I drive in to work, there are the remains of an auto parts store and a Family Dollar, burned to the ground. There are blocks of boarded-up store fronts with...
by Jan Johnson | May 29, 2020 | Consumer Research
So, as part of my deep dive into how farmers use social media and whether it’s where agricultural suppliers need to be, I started looking at #plant2020 and some other ag-based hashtags. There they were, just like the farmers I interviewed said they would be:...
by Jan Johnson | Mar 26, 2020 | Consumer Research
Farmers, I have often mentioned, are long-term thinkers and planners, and they can even remember in detail each of the seasons they have worked through. At no time is this more evident than when I ask them, “What constitutes success?” The Farmer’s...
by Jan Johnson | Feb 13, 2020 | Consumer Research
Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Dec 18, 2019 | Farmer Insights
Is sharing a thing now in agriculture? I was talking with my brother, who farms in Northern Minnesota, about the spring planting conditions this year, and he told me he got everything seeded in five perfect days. I’ve seen his equipment, and I didn’t know...
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
by Jan Johnson | Oct 14, 2019 | Farmer Insights
Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
by Jan Johnson | Sep 18, 2019 | Farmer Insights
I walked into the Radisson Hotel in Normal, IL, and the layout made me ask the receptionist, “Did this used to be a Holiday Inn?” Why yes, yes it was. And then it had sat vacant for 15 years or so. Radisson revived the location and spent a pretty penny...
by Jan Johnson | Aug 22, 2019 | Farmer Insights
My brother, who is a large-animal vet, likes to tell this joke: Q: “What’s a farmer’s best year?”A: “2012 and this year.” It’s funny because it’s true. The eternal optimist in almost every farmer sees the good in...