So, as part of my deep dive into how farmers use social media and whether it’s where agricultural suppliers need to be, I started looking at #plant2020 and some other ag-based hashtags. There they were, just like the farmers I interviewed said they would be: people sharing their progress, celebrating the start of the season. But I also noticed another trend: There are a lot of young women in those tractors.

And then I saw this. 

And, by golly, if these women aren’t on Instagram, promoting agriculture and having fun…much like the farmers in my study said they used Instagram. Always nice to have findings confirmed in the real world. 🙂 

I think it would be fun to do a similar study in Canada, because it seems to me that farmers there are more active on social media than US farmers. US farmers tend to observe and not say much (kinda like at grower meetings).

But back to women in farming… It’s a trend we predicted in our Young Farmer Study in 2016, because today’s farmers do not need the brute strength as that of yesterday’s farmers (even though I am sure it helps). They need to know technology and finance and risk management and employee management, etc., etc., etc. It’s nice to see women enjoying the work.

Now, if only I could make market research look as fun as farming!


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