by Jan Johnson | Oct 30, 2017 | Consumer Research, Product Liberation
Are a farmer’s purchasing decisions impacted by emotions? I was talking with someone the other day who was comparing B2B with B2C marketing, and about how B2B marketing is all rational and fact-based, while consumer marketing is more emotion-based. I read once...
by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
by Jan Johnson | Oct 27, 2016 | Customer Engagement, Featured
One of the things I like most about talking with farmers is how straightforward and to the point they are. They are polite and kind, and say things nicely, but you are not in doubt about what they are saying. For example, a farmer will say something like, “With...
by Jan Johnson | Jul 19, 2016 | Product Liberation
Recently we started a wonderful panel for the JL Farmakis Company called Farmer Speaks. It’s a random, representative selection of farmers, mostly from the Midwest, mostly corn and soybeans, who answer a few questions for us a couple times a year. I have to say,...
by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
