by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
by Jan Johnson | Sep 18, 2019 | Farmer Insights
I walked into the Radisson Hotel in Normal, IL, and the layout made me ask the receptionist, “Did this used to be a Holiday Inn?” Why yes, yes it was. And then it had sat vacant for 15 years or so. Radisson revived the location and spent a pretty penny...
by Jan Johnson | Jul 11, 2019 | Farmer Insights
I was at a meeting with farmers the other day and one of them said, “I feel like a young man, but I look in the mirror, and I see an old man. One of us is lying. I think it’s the mirror.” The old saying, “you’re as old as you...
by Jan Johnson | May 20, 2019 | Farmer Insights
What do farmers want? Market research is no different than any other business. There’s always a shiny new object that the leading firms develop and promote as the new big thing, with better consumer insights than ever before. It started when Japan began selling...
by Jan Johnson | Nov 22, 2017 | Blog
I have come to believe that the closer you are to nature, the more natural gratitude you feel. I think perhaps it’s because nature does what nature does. You can’t order it around, you can’t demand from it, and it doesn’t argue with you. It...
