by Jan Johnson | Apr 15, 2017 | Blog, Consumer Research, Product Development
CoBank reports that the US needs 1 to 5 million more acres of organic row crop production to meet consumer demand. What is the hold up? Our new study will uncover the answers. Is it time to pursue this market and help your farmer customers reap the benefits? With...
by Jan Johnson | Jan 30, 2017 | Consumer Research, Featured
Natural Gifts Influence a Farmer’s Purchasing Decisions Last month, my somewhat trusty vehicle with 155,000-odd miles decided it was time to quit. So it did, on the road, in the middle of town. Luckily, it was not on the freeway during rush hour. Giving me one...
by Jan Johnson | Sep 29, 2016 | Customer Engagement, Featured
As the air turns a bit colder here in Minnesota, and in anticipation of the leaves changing colors for a glorious fall display before the trees disrobe for the winter, I’ve been thinking about seasons. Perhaps it has something to do with the fact that I turned a...
by Jan Johnson | Aug 23, 2016 | Customer Engagement
Recently, several companies have asked me to develop customer personas for them. This allows them to then create representative customer types and better focus their sales and marketing efforts, using the voice and the language of those personas in their approaches....
by Jan Johnson | Apr 29, 2016 | Customer Engagement
Are you reaching young farmers? Last week, I heard the words that every supplier wants to hear: “You put money in my pocket!” I was at the National Agri-Marketing Association annual conference, talking with several clients. They told me that my research had made a...
