by Jan Johnson | Feb 23, 2017 | Blog, Consumer Research, Featured
Every day we hear about Millennials; before, we used to hear about Gen X, and before that, Baby Boomers. This generation buys this, and that generation buys that, and this generation would never buy this or that. One thing I’ve noticed, however, is that age does...
by Jan Johnson | Jan 30, 2017 | Consumer Research, Featured
Natural Gifts Influence a Farmer’s Purchasing Decisions Last month, my somewhat trusty vehicle with 155,000-odd miles decided it was time to quit. So it did, on the road, in the middle of town. Luckily, it was not on the freeway during rush hour. Giving me one...
by Jan Johnson | Dec 15, 2016 | Customer Engagement, Featured
I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
by Jan Johnson | Nov 30, 2016 | Consumer Research, Featured
Client Insight: How a Client Health Assessment Helped Harvest PR & Marketing Achieve 40% Growth in One Year Jan Johnson, Chief Product Liberator, Landmark Performance Group & Millennium Research Inc.: What caused you to consider a client health assessment?...
by Jan Johnson | Nov 28, 2016 | Customer Engagement, Featured
What are you doing to spoil your customers? Last year, I took to shopping at ALDI, the German grocery store chain that has been rapidly expanding in the US. It has the fastest growth of any grocery store chain worldwide, around 30+% a year. (Two brothers took over...
by Jan Johnson | Oct 27, 2016 | Customer Engagement, Featured
One of the things I like most about talking with farmers is how straightforward and to the point they are. They are polite and kind, and say things nicely, but you are not in doubt about what they are saying. For example, a farmer will say something like, “With...
by Jan Johnson | Sep 29, 2016 | Customer Engagement, Featured
As the air turns a bit colder here in Minnesota, and in anticipation of the leaves changing colors for a glorious fall display before the trees disrobe for the winter, I’ve been thinking about seasons. Perhaps it has something to do with the fact that I turned a...
by Jan Johnson | Aug 23, 2016 | Customer Engagement
Recently, several companies have asked me to develop customer personas for them. This allows them to then create representative customer types and better focus their sales and marketing efforts, using the voice and the language of those personas in their approaches....
by Jan Johnson | Jul 19, 2016 | Product Liberation
Recently we started a wonderful panel for the JL Farmakis Company called Farmer Speaks. It’s a random, representative selection of farmers, mostly from the Midwest, mostly corn and soybeans, who answer a few questions for us a couple times a year. I have to say,...
by Jan Johnson | Jun 1, 2016 | Consumer Research, Uncategorized
How we did it and what we learned. by Jan Johnson, Principle, Millennium Research Inc.| Landmark Performance Last month, I was asked to help kick off the 2016 Animal Agriculture Alliance Summit (#AAA16), “Securing Animal Agriculture’s Future: Action, Please!” with a...
