by Jan Johnson | Nov 30, 2016 | Consumer Research, Featured
Client Insight: How a Client Health Assessment Helped Harvest PR & Marketing Achieve 40% Growth in One Year Jan Johnson, Chief Product Liberator, Landmark Performance Group & Millennium Research Inc.: What caused you to consider a client health assessment?...
by Jan Johnson | Aug 23, 2016 | Customer Engagement
Recently, several companies have asked me to develop customer personas for them. This allows them to then create representative customer types and better focus their sales and marketing efforts, using the voice and the language of those personas in their approaches....
by Jan Johnson | Jul 19, 2016 | Product Liberation
Recently we started a wonderful panel for the JL Farmakis Company called Farmer Speaks. It’s a random, representative selection of farmers, mostly from the Midwest, mostly corn and soybeans, who answer a few questions for us a couple times a year. I have to say,...
by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
by Jan Johnson | Nov 2, 2015 | Customer Engagement
I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in! This is...
