by Jan Johnson | Feb 13, 2020 | Consumer Research
Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Dec 18, 2019 | Farmer Insights
Is sharing a thing now in agriculture? I was talking with my brother, who farms in Northern Minnesota, about the spring planting conditions this year, and he told me he got everything seeded in five perfect days. I’ve seen his equipment, and I didn’t know...
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
by Jan Johnson | Oct 14, 2019 | Farmer Insights
Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
