by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
by Jan Johnson | Oct 30, 2020 | Farmer Insights
So, we’re in year seven of a two-year agricultural downturn. (This is my private joke from an old H&G series called Weekend Warriors, where homeowners would embark on projects with a projected time frame of four days. It would show them on day 6, day...
by Jan Johnson | Jul 28, 2020 | Farmer Insights
Everybody is essential and everything matters. Once in a while, perceptions of power change. Usually through some catastrophe that no one saw coming. Remember 9-11? The victims of the World Trade Center tragedy were grateful when the police and firefighters arrived....
by Jan Johnson | Feb 13, 2020 | Consumer Research
Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
