by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
by Jan Johnson | Apr 25, 2017 | Blog, Customer Engagement
We continue to explore Maslow’s hierarchy of needs in relationship to the farmer’s perception. How do farmers and other outdoor entrepreneurs build trust with their suppliers? What does love and belonging look like to a farmer when doing business? As with...
by Jan Johnson | Mar 30, 2017 | Consumer Research, Featured
As we continue to explore the connection between Maslow’s hierarchy of needs and how it impacts a farmer’s decision making, we move up the pyramid this month to a farmer’s perception of safety and security and how that looks when doing business with...
