by Jan Johnson | May 29, 2018 | Consumer Research, Farmer Insights
Sometimes I get a list of questions from clients that they want answered. Invariably, they are mostly yes and no questions. And then I feel good because I can help them. A lot. The world is rarely black and white, and it’s even less so in farming. I used to say...
by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
by Jan Johnson | Jul 27, 2017 | Customer Engagement
Measuring and finding new opportunities for customer satisfaction with a few great questions I copied this graphic – a representation of the Kano Model – from a newsletter I received. It’s a fine graphic that takes a while to comprehend, but I am not...
by Jan Johnson | May 24, 2017 | Consumer Research
Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
by Jan Johnson | Apr 25, 2017 | Blog, Customer Engagement
We continue to explore Maslow’s hierarchy of needs in relationship to the farmer’s perception. How do farmers and other outdoor entrepreneurs build trust with their suppliers? What does love and belonging look like to a farmer when doing business? As with...
