by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
by Jan Johnson | Jul 27, 2017 | Customer Engagement
Measuring and finding new opportunities for customer satisfaction with a few great questions I copied this graphic – a representation of the Kano Model – from a newsletter I received. It’s a fine graphic that takes a while to comprehend, but I am not...
by Jan Johnson | Apr 25, 2017 | Blog, Customer Engagement
We continue to explore Maslow’s hierarchy of needs in relationship to the farmer’s perception. How do farmers and other outdoor entrepreneurs build trust with their suppliers? What does love and belonging look like to a farmer when doing business? As with...
by Jan Johnson | Dec 15, 2016 | Customer Engagement, Featured
I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
by Jan Johnson | Nov 28, 2016 | Customer Engagement, Featured
What are you doing to spoil your customers? Last year, I took to shopping at ALDI, the German grocery store chain that has been rapidly expanding in the US. It has the fastest growth of any grocery store chain worldwide, around 30+% a year. (Two brothers took over...
by Jan Johnson | Oct 27, 2016 | Customer Engagement, Featured
One of the things I like most about talking with farmers is how straightforward and to the point they are. They are polite and kind, and say things nicely, but you are not in doubt about what they are saying. For example, a farmer will say something like, “With...
