by Jan Johnson | Apr 15, 2017 | Blog, Consumer Research, Product Development
CoBank reports that the US needs 1 to 5 million more acres of organic row crop production to meet consumer demand. What is the hold up? Our new study will uncover the answers. Is it time to pursue this market and help your farmer customers reap the benefits? With...
by Jan Johnson | Mar 30, 2017 | Consumer Research, Featured
As we continue to explore the connection between Maslow’s hierarchy of needs and how it impacts a farmer’s decision making, we move up the pyramid this month to a farmer’s perception of safety and security and how that looks when doing business with...
by Jan Johnson | Feb 23, 2017 | Blog, Consumer Research, Featured
Every day we hear about Millennials; before, we used to hear about Gen X, and before that, Baby Boomers. This generation buys this, and that generation buys that, and this generation would never buy this or that. One thing I’ve noticed, however, is that age does...
by Jan Johnson | Jan 30, 2017 | Consumer Research, Featured
Natural Gifts Influence a Farmer’s Purchasing Decisions Last month, my somewhat trusty vehicle with 155,000-odd miles decided it was time to quit. So it did, on the road, in the middle of town. Luckily, it was not on the freeway during rush hour. Giving me one...
by Jan Johnson | Nov 30, 2016 | Consumer Research, Featured
Client Insight: How a Client Health Assessment Helped Harvest PR & Marketing Achieve 40% Growth in One Year Jan Johnson, Chief Product Liberator, Landmark Performance Group & Millennium Research Inc.: What caused you to consider a client health assessment?...
by Jan Johnson | Jun 1, 2016 | Consumer Research, Uncategorized
How we did it and what we learned. by Jan Johnson, Principle, Millennium Research Inc.| Landmark Performance Last month, I was asked to help kick off the 2016 Animal Agriculture Alliance Summit (#AAA16), “Securing Animal Agriculture’s Future: Action, Please!” with a...
