by Jan Johnson | May 24, 2017 | Consumer Research
Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
by Jan Johnson | Apr 25, 2017 | Blog, Customer Engagement
We continue to explore Maslow’s hierarchy of needs in relationship to the farmer’s perception. How do farmers and other outdoor entrepreneurs build trust with their suppliers? What does love and belonging look like to a farmer when doing business? As with...
by Jan Johnson | Dec 15, 2016 | Customer Engagement, Featured
I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
