by Jan Johnson | May 31, 2022 | Farmer Insights
Shakespeare wrote, “To be, or not to be: that is the question.” With farmers, it’s “To talk, or not to talk: that is the question.” Or more accurately: “There’s a time to talk and a time to act.”...
by Jan Johnson | Mar 24, 2022 | Farmer Insights
Milton Friedman, in his book Free to Choose, detailed the four ways you spend money: You spend your own money on yourself.You spend your own money on someone else.You spend someone else’s money on yourself.You spend someone else’s money on someone else....
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
by Jan Johnson | May 27, 2021 | Farmer Insights
Farmers Put the Pedal to the Metal After some horrendous spring seasons, this year hopefully promises to be a turnaround for American farmers. Farmers Put the Pedal to the Metal with Spring Planting Crop planting progress shows that corn and soybean planting rates are...
