by Jan Johnson | Apr 25, 2018 | Farmer Insights
I just finished reading this article by Debbie Weingarten, who left farming to learn more about – and maybe find answers to – farmer suicide. It’s heartbreaking. The land has an energy all of its own; it can change your frequency if you let it....
by Jan Johnson | Oct 30, 2017 | Consumer Research, Product Liberation
Are a farmer’s purchasing decisions impacted by emotions? I was talking with someone the other day who was comparing B2B with B2C marketing, and about how B2B marketing is all rational and fact-based, while consumer marketing is more emotion-based. I read once...