by Jan Johnson | Sep 18, 2019 | Farmer Insights
I walked into the Radisson Hotel in Normal, IL, and the layout made me ask the receptionist, “Did this used to be a Holiday Inn?” Why yes, yes it was. And then it had sat vacant for 15 years or so. Radisson revived the location and spent a pretty penny...
by Jan Johnson | Dec 21, 2017 | Farmer Insights
When I have spoken with farmers over the past few months, they’ve talked about how they are going to plant more soybeans (USDA forecast came out this week; bean acreage is equal to corn for the first time in a long time), do more with less, and generally hope to...
by Jan Johnson | Sep 26, 2017 | Blog, Featured
Just Because You’re Paranoid Doesn’t Mean They’re Not Out to Get You One of the missions of Millennium Research, in addition to helping companies deeply understand their customers so that they deliver the exact goods and services required and desired...
by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
by Jan Johnson | May 24, 2017 | Consumer Research
Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
