by Jan Johnson | Sep 29, 2016 | Customer Engagement, Featured
As the air turns a bit colder here in Minnesota, and in anticipation of the leaves changing colors for a glorious fall display before the trees disrobe for the winter, I’ve been thinking about seasons. Perhaps it has something to do with the fact that I turned a...
by Jan Johnson | Aug 23, 2016 | Customer Engagement
Recently, several companies have asked me to develop customer personas for them. This allows them to then create representative customer types and better focus their sales and marketing efforts, using the voice and the language of those personas in their approaches....
by Jan Johnson | May 18, 2016 | Customer Engagement
From the 2016 Animal Agriculture Alliance Summit – “Securing Animal Agriculture’s Future: Action, Please!” Andy Vance – Why We’re Here: The Future of Animal Agriculture https://www.youtube.com/watch?v=O2ISb… Jan Johnson – What Do...
by Jan Johnson | Apr 29, 2016 | Customer Engagement
Are you reaching young farmers? Last week, I heard the words that every supplier wants to hear: “You put money in my pocket!” I was at the National Agri-Marketing Association annual conference, talking with several clients. They told me that my research had made a...
by Jan Johnson | Mar 30, 2016 | Customer Engagement
Were you a part of one of the record crowds at Commodity Classic in New Orleans? I was and it was a huge event. I was reading that attendance numbers broke records, that exhibit space was 50% more than last year, and that there were 128 new exhibitors. That is all...
by Jan Johnson | Feb 23, 2016 | Customer Engagement
February is for lovers, or so the saying goes. Seemingly every other commercial is for jewelry, chocolate, diamonds, or cars. You name it; someone is finding a way to make their item something you absolutely need to make sure your loved one knows you care. My truth is...
