Top New Year’s Predictions

Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...
Why Market Research Turns People Off

Why Market Research Turns People Off

I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in!  This is...
In Praise of the Farmer

In Praise of the Farmer

Last week, I felt a little out of place. I went to a women’s leadership conference. The speakers were great, accomplished women – good speakers with a good bit of career advice: “Ask yourself, ‘Am I having fun? Am I learning?’ If not,...