by Jan Johnson | Dec 19, 2018 | Consumer Research, Farmer Insights
Is your customer journey a trek, a treasure hunt, or a treat? How would you like to make it a treat every time? A lot of clients have been asking me about customer journeys. They come to me with some sort of a diagram and say, “We think this our customer’s...
by Jan Johnson | Oct 23, 2018 | Consumer Research
I find the national obsession with political polls kind of funny. Everyone gets a slightly different result, and pundits like to talk about variables, such as likely voters, registered voters, swing voters, yada yada yada. But one of the factors that I don’t...
by Jan Johnson | May 29, 2018 | Consumer Research, Farmer Insights
Sometimes I get a list of questions from clients that they want answered. Invariably, they are mostly yes and no questions. And then I feel good because I can help them. A lot. The world is rarely black and white, and it’s even less so in farming. I used to say...
by Jan Johnson | Oct 30, 2017 | Consumer Research, Product Liberation
Are a farmer’s purchasing decisions impacted by emotions? I was talking with someone the other day who was comparing B2B with B2C marketing, and about how B2B marketing is all rational and fact-based, while consumer marketing is more emotion-based. I read once...
by Jan Johnson | May 24, 2017 | Consumer Research
Read the rest of our series on Maslow’s Hierarchy as it applies to farmer need: Safety and Security Love and Belonging Seasons of Life At this level, we ask: How does self-esteem look when doing business with farmers and other outdoor entrepreneurs? What kind of...
by Jan Johnson | Apr 15, 2017 | Blog, Consumer Research, Product Development
CoBank reports that the US needs 1 to 5 million more acres of organic row crop production to meet consumer demand. What is the hold up? Our new study will uncover the answers. Is it time to pursue this market and help your farmer customers reap the benefits? With...
