by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
by Jan Johnson | Jun 29, 2020 | Consumer Research
My office is three blocks from the street that burned in Minneapolis this month. As I drive in to work, there are the remains of an auto parts store and a Family Dollar, burned to the ground. There are blocks of boarded-up store fronts with...
by Jan Johnson | May 29, 2020 | Consumer Research
So, as part of my deep dive into how farmers use social media and whether it’s where agricultural suppliers need to be, I started looking at #plant2020 and some other ag-based hashtags. There they were, just like the farmers I interviewed said they would be:...
by Jan Johnson | Mar 26, 2020 | Consumer Research
Farmers, I have often mentioned, are long-term thinkers and planners, and they can even remember in detail each of the seasons they have worked through. At no time is this more evident than when I ask them, “What constitutes success?” The Farmer’s...
by Jan Johnson | Feb 13, 2020 | Consumer Research
Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
by Jan Johnson | Dec 19, 2018 | Consumer Research, Farmer Insights
Is your customer journey a trek, a treasure hunt, or a treat? How would you like to make it a treat every time? A lot of clients have been asking me about customer journeys. They come to me with some sort of a diagram and say, “We think this our customer’s...
