by dashfactor | Sep 28, 2021 | Consumer Research
So, in my second autumn in East Texas, I am feeling a little out of touch with the fall harvest and Midwest row crops. Here, in the beautiful rolling hills of this region, you can see between the trees contented beef cattle of all breeds munching on the tall grass,...
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
by Jan Johnson | Jun 29, 2020 | Consumer Research
My office is three blocks from the street that burned in Minneapolis this month. As I drive in to work, there are the remains of an auto parts store and a Family Dollar, burned to the ground. There are blocks of boarded-up store fronts with...
by Jan Johnson | May 29, 2020 | Consumer Research
So, as part of my deep dive into how farmers use social media and whether it’s where agricultural suppliers need to be, I started looking at #plant2020 and some other ag-based hashtags. There they were, just like the farmers I interviewed said they would be:...
