by Jan Johnson | Jan 29, 2019 | Farmer Insights, Product Liberation
Or, Why birds on a wire remind me of the four types of farmers in a coffee shop It’s been getting cold here in Minnesota, and I like to observe wildlife and think of what lessons we might draw from their behavior. I’ve noticed that some electric wires have 10 to 50...
by Jan Johnson | May 29, 2018 | Consumer Research, Farmer Insights
Sometimes I get a list of questions from clients that they want answered. Invariably, they are mostly yes and no questions. And then I feel good because I can help them. A lot. The world is rarely black and white, and it’s even less so in farming. I used to say...
by Jan Johnson | Jan 16, 2018 | branding, Farmer Insights
Over the holidays, as many people did, I indulged in a little movie binge-watching on Netflix. It was then that I realized Netflix has audio branding … a sound – Da-Dum – that plays when the application opens. Just like Microsoft and perhaps the most...
