by Jan Johnson | Oct 5, 2015 | Product Liberation
I’m in the business of helping companies discover what it is about their products that make customers willingly come back for more by gaining more insight about their customers. I never knew that being an Uber driver would offer even more insights into why we need to...
by Jan Johnson | Sep 23, 2015 | Product Development, Uncategorized
A recurring thought has been flashing across my mind like a blip on a radar screen during the past couple of months. And after reading Gary Keller’s book, The ONE Thing, my recurring thought – that blip – has become clearer, as I realize that any one thing is often...
by Jan Johnson | Oct 6, 2014 | Customer Engagement
I had just finished a presentation detailing a product’s performance and suggested some improvements in order to turn customers from sour to smiling to improve customer engagement. Everyone in attendance mulled some ideas over, until the manager of the division asked...
by Jan Johnson | Oct 5, 2014 | Market Research
I was having a casual conversation with a colleague the other day and he mentioned that they had just been shown the results of a not-inexpensive ag market research study and he was like, “Meh. I’m not really sure we learned anything.” Now according to statistics I’ve...
