So Many Promises, So Few Results

So Many Promises, So Few Results

Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
Start with Care

Start with Care

In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
I Have a Very Particular Set of Skills

I Have a Very Particular Set of Skills

So, we’re in year seven of a two-year agricultural downturn. (This is my private joke from an old H&G series called Weekend Warriors, where homeowners would embark on projects with a projected time frame of four days. It would show them on day 6, day...
The Full Measure of Success

The Full Measure of Success

Farmers, I have often mentioned, are long-term thinkers and planners, and they can even remember in detail each of the seasons they have worked through.  At no time is this more evident than when I ask them, “What constitutes success?” The Farmer’s...
What Keeps You Up at Night?

What Keeps You Up at Night?

I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....