by Jan Johnson | Sep 5, 2023 | Consumer Research
Why do farmers take so long… to buy into something new?There is an old saying: ”Are you willing to bet the farm on that?”Today, the answer is “no.” And a longer answer is, “If I wait, I might lose a bit, but I will not lose everything.”Farmers’ skepticism...
by Jan Johnson | Mar 1, 2023 | Farmer Insights
I’ve been racking my brain, reviewing old newsletters, and sifting through recent articles and studies to find something new and breakthrough to share with you. Either my creative juices are on a break or there are time-tested truths that years don’t...
by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Oct 30, 2020 | Farmer Insights
So, we’re in year seven of a two-year agricultural downturn. (This is my private joke from an old H&G series called Weekend Warriors, where homeowners would embark on projects with a projected time frame of four days. It would show them on day 6, day...
