by Jan Johnson | May 20, 2024 | Farmer Insights
I was making my annual pilgrimage from beautiful East Texas up north this week, and of course, I was looking, as I always do, at what farmers are doing. There wasn’t as much activity as there sometimes is, but I could see good stands of rice from those...
by Jan Johnson | Sep 5, 2023 | Consumer Research
Why do farmers take so long… to buy into something new?There is an old saying: ”Are you willing to bet the farm on that?”Today, the answer is “no.” And a longer answer is, “If I wait, I might lose a bit, but I will not lose everything.”Farmers’ skepticism...
by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
by Jan Johnson | Apr 20, 2021 | Farmer Insights
Spring is for farmers! One thing I’ve noticed about farmers over the years is that there’s not too much judgement about things. They take life as it comes, knowing that the life, lifestyle, and finances of a farmer aren’t easy but that it’s a choice they’ve made. They...
by Jan Johnson | Feb 25, 2021 | Farmer Insights
Major League Baseball Spring Training is about to start. Back in the day, I used to pay close attention to such things. New drafts, old veterans, wannabes, has-beens, and at-the-top-of-their-game players fly to Florida or Arizona for training camp, and they practice...
