by Jan Johnson | Mar 17, 2021 | Farmer Insights
Take a chance on me! No, I’m not talking about the Abba song, as great as it was. I mean, seriously, can you even say that phrase without the tune starting to play in your head? Try it. See? Told you! I’m actually talking about what I have found to be...
by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Nov 24, 2020 | Consumer Research, Customer Engagement
What makes farmers love their suppliers? Many people say that farmers are less loyal than they used to be, and the perfect response I once heard to that is, “No, they are not less loyal; they are less patient.” Loyalty shouldn’t mean “how many times...
by Jan Johnson | Oct 30, 2020 | Farmer Insights
So, we’re in year seven of a two-year agricultural downturn. (This is my private joke from an old H&G series called Weekend Warriors, where homeowners would embark on projects with a projected time frame of four days. It would show them on day 6, day...
by Jan Johnson | Jul 28, 2020 | Farmer Insights
Everybody is essential and everything matters. Once in a while, perceptions of power change. Usually through some catastrophe that no one saw coming. Remember 9-11? The victims of the World Trade Center tragedy were grateful when the police and firefighters arrived....
