by Jan Johnson | Dec 19, 2018 | Consumer Research, Farmer Insights
Is your customer journey a trek, a treasure hunt, or a treat? How would you like to make it a treat every time? A lot of clients have been asking me about customer journeys. They come to me with some sort of a diagram and say, “We think this our customer’s...
by Jan Johnson | Oct 5, 2015 | Product Liberation
I’m in the business of helping companies discover what it is about their products that make customers willingly come back for more by gaining more insight about their customers. I never knew that being an Uber driver would offer even more insights into why we need to...
