by Jan Johnson | Oct 27, 2016 | Customer Engagement, Featured
One of the things I like most about talking with farmers is how straightforward and to the point they are. They are polite and kind, and say things nicely, but you are not in doubt about what they are saying. For example, a farmer will say something like, “With...
by Jan Johnson | Aug 23, 2016 | Customer Engagement
Recently, several companies have asked me to develop customer personas for them. This allows them to then create representative customer types and better focus their sales and marketing efforts, using the voice and the language of those personas in their approaches....
by Jan Johnson | Jul 19, 2016 | Product Liberation
Recently we started a wonderful panel for the JL Farmakis Company called Farmer Speaks. It’s a random, representative selection of farmers, mostly from the Midwest, mostly corn and soybeans, who answer a few questions for us a couple times a year. I have to say,...
by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
