The Basic Rules of Economics, Farmer Style

The Basic Rules of Economics, Farmer Style

Do you understand farmer style economic decisions? Sometimes I get clients whose product has not been selling well, and they want to understand why that is. Good for them, I say. We can help you with that. Other times I see articles bemoaning the fact that farmers...
What Do Customers Really Want?

What Do Customers Really Want?

What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork. The recording of the entire session is now available, and if...