by Jan Johnson | Jun 1, 2016 | Consumer Research, Uncategorized
How we did it and what we learned. by Jan Johnson, Principle, Millennium Research Inc.| Landmark Performance Last month, I was asked to help kick off the 2016 Animal Agriculture Alliance Summit (#AAA16), “Securing Animal Agriculture’s Future: Action, Please!” with a...
by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
by Jan Johnson | May 18, 2016 | Customer Engagement
From the 2016 Animal Agriculture Alliance Summit – “Securing Animal Agriculture’s Future: Action, Please!” Andy Vance – Why We’re Here: The Future of Animal Agriculture https://www.youtube.com/watch?v=O2ISb… Jan Johnson – What Do...
by Jan Johnson | Apr 29, 2016 | Customer Engagement
Are you reaching young farmers? Last week, I heard the words that every supplier wants to hear: “You put money in my pocket!” I was at the National Agri-Marketing Association annual conference, talking with several clients. They told me that my research had made a...
by Jan Johnson | Mar 30, 2016 | Customer Engagement
Were you a part of one of the record crowds at Commodity Classic in New Orleans? I was and it was a huge event. I was reading that attendance numbers broke records, that exhibit space was 50% more than last year, and that there were 128 new exhibitors. That is all...
by Jan Johnson | Feb 23, 2016 | Customer Engagement
February is for lovers, or so the saying goes. Seemingly every other commercial is for jewelry, chocolate, diamonds, or cars. You name it; someone is finding a way to make their item something you absolutely need to make sure your loved one knows you care. My truth is...
by Jan Johnson | Jan 6, 2016 | Customer Engagement
Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...
by Jan Johnson | Dec 23, 2015 | Product Liberation, Uncategorized
When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...
by Jan Johnson | Nov 2, 2015 | Customer Engagement
I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in! This is...
by Jan Johnson | Oct 12, 2015 | Customer Engagement
Last week, I felt a little out of place. I went to a women’s leadership conference. The speakers were great, accomplished women – good speakers with a good bit of career advice: “Ask yourself, ‘Am I having fun? Am I learning?’ If not,...
