by Jan Johnson | May 23, 2016 | Product Liberation
What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...
by Jan Johnson | May 18, 2016 | Customer Engagement
From the 2016 Animal Agriculture Alliance Summit – “Securing Animal Agriculture’s Future: Action, Please!” Andy Vance – Why We’re Here: The Future of Animal Agriculture https://www.youtube.com/watch?v=O2ISb… Jan Johnson – What Do...
by Jan Johnson | Apr 29, 2016 | Customer Engagement
Are you reaching young farmers? Last week, I heard the words that every supplier wants to hear: “You put money in my pocket!” I was at the National Agri-Marketing Association annual conference, talking with several clients. They told me that my research had made a...
by Jan Johnson | Mar 30, 2016 | Customer Engagement
Were you a part of one of the record crowds at Commodity Classic in New Orleans? I was and it was a huge event. I was reading that attendance numbers broke records, that exhibit space was 50% more than last year, and that there were 128 new exhibitors. That is all...
by Jan Johnson | Feb 23, 2016 | Customer Engagement
February is for lovers, or so the saying goes. Seemingly every other commercial is for jewelry, chocolate, diamonds, or cars. You name it; someone is finding a way to make their item something you absolutely need to make sure your loved one knows you care. My truth is...
by Jan Johnson | Jan 6, 2016 | Customer Engagement
Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...
by Jan Johnson | Dec 23, 2015 | Product Liberation, Uncategorized
When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...
by Jan Johnson | Nov 2, 2015 | Customer Engagement
I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in! This is...
by Jan Johnson | Oct 12, 2015 | Customer Engagement
Last week, I felt a little out of place. I went to a women’s leadership conference. The speakers were great, accomplished women – good speakers with a good bit of career advice: “Ask yourself, ‘Am I having fun? Am I learning?’ If not,...
by Jan Johnson | Oct 5, 2015 | Product Liberation
I’m in the business of helping companies discover what it is about their products that make customers willingly come back for more by gaining more insight about their customers. I never knew that being an Uber driver would offer even more insights into why we need to...
