by Jan Johnson | Jun 1, 2016 | Consumer Research, Uncategorized
How we did it and what we learned. by Jan Johnson, Principle, Millennium Research Inc.| Landmark Performance Last month, I was asked to help kick off the 2016 Animal Agriculture Alliance Summit (#AAA16), “Securing Animal Agriculture’s Future: Action, Please!” with a...
by Jan Johnson | Dec 23, 2015 | Product Liberation, Uncategorized
When I was a child, halos were a very good thing. A sign of angels, as if the wings weren’t enough of a clue. When I got into market research, halos were not perceived as such a good thing. The “halo effect” meant that people got so excited about a particular aspect...
by Jan Johnson | Sep 23, 2015 | Product Development, Uncategorized
A recurring thought has been flashing across my mind like a blip on a radar screen during the past couple of months. And after reading Gary Keller’s book, The ONE Thing, my recurring thought – that blip – has become clearer, as I realize that any one thing is often...
