by Jan Johnson | Aug 22, 2022 | Blog
The church pastor recently challenged us to say a prayer of thanksgiving for five things a day. He suggested that they should be different things each day, to broaden our view of all the goodness in our lives. So, as I sat down to enjoy some cheese and crackers, I...
by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
by Jan Johnson | May 31, 2022 | Farmer Insights
Shakespeare wrote, “To be, or not to be: that is the question.” With farmers, it’s “To talk, or not to talk: that is the question.” Or more accurately: “There’s a time to talk and a time to act.”...
by Jan Johnson | Mar 24, 2022 | Farmer Insights
Milton Friedman, in his book Free to Choose, detailed the four ways you spend money: You spend your own money on yourself.You spend your own money on someone else.You spend someone else’s money on yourself.You spend someone else’s money on someone else....
by Jan Johnson | Feb 2, 2022 | Farmer Insights
Last month, I attended the PrecisionAg VISION Conference in Glendale, Arizona. The four pillars of The VISION Conference are regenerative agriculture, automation, conductivity, and transparency. There was a lot of conversation around carbon credits and the role ag...
by Jan Johnson | Nov 29, 2021 | Consumer Research
Fall has been wonderful here in East Texas. Granted, it takes two months for the leaves to fall here instead of two weeks, as it does in Minnesota, but today is a lovely 63 degrees. Snow is falling in Minneapolis, where the high is not expected to get above...
by dashfactor | Oct 25, 2021 | Consumer Research
Be ready. I perform a lot of internet searches for various products that I am helping clients with, so I get trailed by a lot of advertising. And these ads follow me virtually everywhere on the internet, so much so that they often seem ridiculous (I won’t name...
by dashfactor | Sep 28, 2021 | Consumer Research
So, in my second autumn in East Texas, I am feeling a little out of touch with the fall harvest and Midwest row crops. Here, in the beautiful rolling hills of this region, you can see between the trees contented beef cattle of all breeds munching on the tall grass,...
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jul 22, 2021 | Farmer Insights
California farmers are facing an untenable choice: which crop do they let go so that they have enough water for the other crops to survive? In “No Water = No Crops,” a series of videos by Western Growers, three California farmers show the impact the...
