Seasons of Life

Seasons of Life

As the air turns a bit colder here in Minnesota, and in anticipation of the leaves changing colors for a glorious fall display before the trees disrobe for the winter, I’ve been thinking about seasons. Perhaps it has something to do with the fact that I turned a...

Can You Get Social with Farmers?

What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...

#AAA16: What Do Consumers Really Want?

From the 2016 Animal Agriculture Alliance Summit – “Securing Animal Agriculture’s Future: Action, Please!” Andy Vance – Why We’re Here: The Future of Animal Agriculture https://www.youtube.com/watch?v=O2ISb… Jan Johnson – What Do...
Reaching Young Farmers Where They Are

Reaching Young Farmers Where They Are

Are you reaching young farmers? Last week, I heard the words that every supplier wants to hear: “You put money in my pocket!” I was at the National Agri-Marketing Association annual conference, talking with several clients. They told me that my research had made a...

Where Are the Young Producers?

Were you a part of one of the record crowds at Commodity Classic in New Orleans? I was and it was a huge event. I was reading that attendance numbers broke records, that exhibit space was 50% more than last year, and that there were 128 new exhibitors. That is all...

Getting CLOSER to your Customers

February is for lovers, or so the saying goes. Seemingly every other commercial is for jewelry, chocolate, diamonds, or cars. You name it; someone is finding a way to make their item something you absolutely need to make sure your loved one knows you care. My truth is...

Top New Year’s Predictions

Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...