The Empathic Method

The Empathic Method

  I was having a good conversation the other day with a great farmer about a specific, detailed aspect of farming, and I am not sure how, but the conversation turned to the fact that his wife had died about one year ago. I listened as he told me the story: He had...
Spoil Your Customers

Spoil Your Customers

What are you doing to spoil your customers? Last year, I took to shopping at ALDI, the German grocery store chain that has been rapidly expanding in the US. It has the fastest growth of any grocery store chain worldwide, around 30+% a year. (Two brothers took over...
Seasons of Life

Seasons of Life

As the air turns a bit colder here in Minnesota, and in anticipation of the leaves changing colors for a glorious fall display before the trees disrobe for the winter, I’ve been thinking about seasons. Perhaps it has something to do with the fact that I turned a...

Can You Get Social with Farmers?

What is the difference between these two things? If you said about $350,000, you’d be right. Social media is all the rage right now, with consumer brands “connecting” with their customers. Should agriculture jump on that bandwagon? Can you get social with...