by Jan Johnson | Jun 29, 2018 | Farmer Insights
Over the last few months, we have been talking about what is literally killing American farmers. Heartbreaking. We can only hope that the rest emerge stronger. Here’s a quote from a recent FBN newsletter: “There aren’t a lot of businesses that can...
by Jan Johnson | Apr 25, 2018 | Farmer Insights
I just finished reading this article by Debbie Weingarten, who left farming to learn more about – and maybe find answers to – farmer suicide. It’s heartbreaking. The land has an energy all of its own; it can change your frequency if you let it....
by Jan Johnson | Jan 16, 2018 | branding, Farmer Insights
Over the holidays, as many people did, I indulged in a little movie binge-watching on Netflix. It was then that I realized Netflix has audio branding … a sound – Da-Dum – that plays when the application opens. Just like Microsoft and perhaps the most...
by Jan Johnson | Dec 21, 2017 | Farmer Insights
When I have spoken with farmers over the past few months, they’ve talked about how they are going to plant more soybeans (USDA forecast came out this week; bean acreage is equal to corn for the first time in a long time), do more with less, and generally hope to...
by Jan Johnson | Aug 29, 2017 | Product Development
“Do [you] feel lucky? Well, do ya’, punk?” These may be the most famous words Clint Eastwood – as Dirty Harry – has ever spoken. Certainly these words are recognized by an entire generation or two. Sometimes, I imagine that his voice is...
