by Jan Johnson | May 20, 2024 | Farmer Insights
I was making my annual pilgrimage from beautiful East Texas up north this week, and of course, I was looking, as I always do, at what farmers are doing. There wasn’t as much activity as there sometimes is, but I could see good stands of rice from those...
by Jan Johnson | Mar 15, 2024 | Farmer Insights
I recently posted a couple of articles on LinkedIn that got more than the usual amount of attention. Both were highlighting data from the most recent USDA Census of Agriculture that tallied the fewest farmers since 1850 and also indicated that few...
by Jan Johnson | Oct 27, 2023 | Farmer Insights
I am a member and the secretary of a well-known international service organization. Our chapter, here in beautiful Athens, Texas, is large and active; we regularly attract new members. As secretary, it’s my job to add them to the national membership...
by Jan Johnson | Sep 5, 2023 | Consumer Research
Why do farmers take so long… to buy into something new?There is an old saying: ”Are you willing to bet the farm on that?”Today, the answer is “no.” And a longer answer is, “If I wait, I might lose a bit, but I will not lose everything.”Farmers’ skepticism...
by Jan Johnson | Apr 28, 2023 | Farmer Insights
I was recently listening to a marketing guru share her amazing words of wisdom for increasing sales. “Facts tell, stories sell,” she declared with a doe-eyed look of “Aren’t I smart?!” And stories have been used to sell a lot in the past...
