So Many Promises, So Few Results

So Many Promises, So Few Results

Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
Farmers Remember: A Time to Act

Farmers Remember: A Time to Act

Shakespeare wrote, “To be, or not to be: that is the question.” With farmers, it’s “To talk, or not to talk: that is the question.” Or more accurately: “There’s a time to talk and a time to act.”...
Start with Care

Start with Care

In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
As Good Is Not Good Enough

As Good Is Not Good Enough

What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads:  We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...