by Jan Johnson | Jun 28, 2022 | Farmer Insights
Of the millions of good things that I’ve discovered about East Texas since moving here, the food here is really good. And when you’re exploring a new life, food is among the most important elements. I read an article once that said life is really about...
by Jan Johnson | May 31, 2022 | Farmer Insights
Shakespeare wrote, “To be, or not to be: that is the question.” With farmers, it’s “To talk, or not to talk: that is the question.” Or more accurately: “There’s a time to talk and a time to act.”...
by Jan Johnson | Mar 24, 2022 | Farmer Insights
Milton Friedman, in his book Free to Choose, detailed the four ways you spend money: You spend your own money on yourself.You spend your own money on someone else.You spend someone else’s money on yourself.You spend someone else’s money on someone else....
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
