by Jan Johnson | Nov 26, 2018 | Market Research
Product introductions can be nerve-wracking, even in the best of times. Everything needs to be in place, everyone must be on message, new shirts and hats and trinkets must be ordered, press conferences must be scheduled: the whole nine yards. Then, the day arrives!...
by Jan Johnson | Jul 27, 2017 | Customer Engagement
Measuring and finding new opportunities for customer satisfaction with a few great questions I copied this graphic – a representation of the Kano Model – from a newsletter I received. It’s a fine graphic that takes a while to comprehend, but I am not...
