by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
by Jan Johnson | Apr 10, 2018 | Market Research
What do customers really want? Last fall, I attended the Pig Welfare Symposium hosted by Pork Checkoff and conducted a consumer focus group session with a panel of diverse shoppers who purchase pork. The recording of the entire session is now available, and if...
by Jan Johnson | Feb 28, 2018 | Market Research
Is your faucet leaky? Whenever a company undertakes a market research project, there is always the chance that they will not like what they hear. This is a tough situation, almost like calling a plumber. We generally call a plumber when we have a leak or a blockage...
by Jan Johnson | Jan 16, 2018 | branding, Farmer Insights
Over the holidays, as many people did, I indulged in a little movie binge-watching on Netflix. It was then that I realized Netflix has audio branding … a sound – Da-Dum – that plays when the application opens. Just like Microsoft and perhaps the most...
