by Jan Johnson | Jul 16, 2021 | Market Research
What do I mean by “as good is not good enough”? In the book, Killing Sacred Cows, there’s a line that reads: We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
by Jan Johnson | Nov 2, 2015 | Customer Engagement
I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in! This is...
