As Good Is Not Good Enough

As Good Is Not Good Enough

What do I mean by “as good is not good enough”? In the book,¬†Killing Sacred Cows, there’s a line that reads:¬† We only exchange when others have something that we value more than what we currently have. We never trade like value for like value,...
Why Market Research Turns People Off

Why Market Research Turns People Off

I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in!¬† This is...