by Jan Johnson | Jan 12, 2024 | Farmer Insights
One thing I’ve learned, living in small-town, beautiful East Texas, is that we don’t have transactions — we have conversations. Take the other day, for instance: My TV went black and I couldn’t get it to turn on correctly. Now, in researching how to fix it, there...
by Jan Johnson | Sep 5, 2023 | Consumer Research
Why do farmers take so long… to buy into something new?There is an old saying: ”Are you willing to bet the farm on that?”Today, the answer is “no.” And a longer answer is, “If I wait, I might lose a bit, but I will not lose everything.”Farmers’ skepticism...
by Jan Johnson | Dec 23, 2022 | Farmer Insights
From across the miles. As I sit here in my log cabin in rural Wisconsin watching the snow fall, I’m thinking about last Christmas in beautiful East Texas, an area filled with Longhorns, Bramahas, chickens, and donkeys, and of course horses! Some goats were...
by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
