by Jan Johnson | Aug 9, 2021 | Consumer Research
In a Harvard Business Review article entitled “The New Science of Customer Emotions” by Scott Magids, Alan Zorfas, and Daniel Leemon, the authors identified 10 “emotional motivators” that solidify customer...
by Jan Johnson | Jan 29, 2021 | Consumer Research, Farmer Insights
Nothing like rising prices to lift a farmer’s spirit! So, here we are, perhaps at the end of a seven-year downturn in farm gate prices. These past seven years have certainly been the times that try men’s (and women’s) souls.Farmers’ mental...
by Jan Johnson | Feb 13, 2020 | Consumer Research
Farmer Insights You Need I’ve often said that farmers are not “coulda, woulda, shoulda” kind of people. They would drive themselves nuts if they were, so they tell me. Their spouses tell a bit of a different story. It’s not the looking back...
by Jan Johnson | Jan 31, 2020 | Farmer Insights, Product Liberation
I recently had the pleasure of attending the PrecisionAg VISION Conference in Seattle, WA, sponsored by Meister Media Worldwide. Full disclosure: Millennium Research provides the PrecisionAg Institute with thoughtful research as part of the membership. But I digress....
by Jan Johnson | Nov 13, 2019 | Farmer Insights
If we think of our childhood history lessons featuring those brave Pilgrims learning to farm with the help of local Native Americans, the legend of the American farmer and rancher is as old as our country – perhaps older. And actually, the Pilgrims only...
