by Jan Johnson | Jan 6, 2016 | Customer Engagement
Lists are very popular these days. Any content marketer guru will tell you to make a list if you want a lot of click through activity. Heck, that’s why I titled this article “Top New Year’s Predictions.” Market research is seldom considered very...
by Jan Johnson | Nov 2, 2015 | Customer Engagement
I was just reading an article about a large survey conducted by a Midwestern university that was designed to “disseminate information on issues of importance to agriculture stakeholders in the state and across the Midwest.” I eagerly dived in! This is...
by Jan Johnson | Oct 12, 2015 | Customer Engagement
Last week, I felt a little out of place. I went to a women’s leadership conference. The speakers were great, accomplished women – good speakers with a good bit of career advice: “Ask yourself, ‘Am I having fun? Am I learning?’ If not,...
by Jan Johnson | Oct 6, 2014 | Customer Engagement
I had just finished a presentation detailing a product’s performance and suggested some improvements in order to turn customers from sour to smiling to improve customer engagement. Everyone in attendance mulled some ideas over, until the manager of the division asked...