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That time I helped a company recover after a crushingly poor product introduction

That time I helped a company recover after a crushingly poor product introduction

by Jan Johnson | Nov 26, 2018 | Market Research

Product introductions can be nerve-wracking, even in the best of times. Everything needs to be in place, everyone must be on message, new shirts and hats and trinkets must be ordered, press conferences must be scheduled: the whole nine yards. Then, the day arrives!...

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