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The Four Quadrants of Customer Engagement (or Why No One Wants to be Handcuffed to a Cactus)

The Four Quadrants of Customer Engagement (or Why No One Wants to be Handcuffed to a Cactus)

by Jan Johnson | Oct 6, 2014 | Customer Engagement

I had just finished a presentation detailing a product’s performance and suggested some improvements in order to turn customers from sour to smiling to improve customer engagement. Everyone in attendance mulled some ideas over, until the manager of the division asked...

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